Content & brand strategist.
Team builder.
Creative leader.

Experience

Strategic content leader with 15+ years transforming brands in healthcare, education, government, and technology. I architect digital experiences that convert audiences into advocates through data-driven storytelling and deep consumer empathy.

My integrated approach—blending content strategy, UX research, technical SEO, and AI innovation—consistently delivers measurable engagement and qualified lead growth. Known for translating complex requirements into clear, compelling narratives that advance both user needs and business objectives.

Work

Akima • American Physical Society • Children's Hospital of Philadelphia • Dominican University of California • Famine Early Warning System • HAProxy • Hennepin Healthcare • Inova • InterAmerican Development Bank • Johnson & Johnson • Michigan Medicine • Ochsner Health • Phase2 Technology • SCORE • Southwestern Health Resources • Sutter Health • Tufts Medicine • University of California, Berkeley • University of California, San Francisco

Portfolio | Case studies

Sierra leads workshop by writing on white board

My services

  • I bring years of experience synching on-page strategies with operations know-how. This allows me to lead large, complex site migrations and digital transformations through proven strategies that work.

  • I help organizations articulate who they are, what they stand for, and what makes them stand apart. I then teach them how to express this consistently and authentically across all digital touchpoints to build brand equity and drive results.

  • I create supportive work environments where creative professionals feel engaged, inspired, and challenged in all the best ways. I believe in servant leadership, managing as a mentor, and professional growth and development.

  • Change is hard, but it doesn’t have to be. I help organizations support their teams through institutional change from a place of empathy and insight to achieve business goals while keeping people first.

  • I create copy that expresses brand voice, tone, and style while incorporating on-page SEO, GEO, UX design, and accessibility best practices. I believe good content should feel intuitive and effortless, and create the best possible customer experience.

  • At the core of diversity, equity, and inclusion is belonging. My work centers around helping organizations create a sense of belonging for internal teams and target audiences through my continued study and passion for DEI.

Testimonials

  • Ellen Topp, UC Berkekey

    "Sierra is one of those rare leaders who seamlessly blends creative vision and strategic follow-through. She's someone you can trust to lead with intention, execute with precision, and consistently show up with both empathy and rigor."

    — Ellen Topp, MarComm Director, UC Berkeley

  • Danielle Moore, Phase2 Technology

    "I had the privilege of working under her leadership for nearly three years, and in that time, I witnessed how her emotional intelligence and creative vision elevate not just projects, but people."

    — Danielle Moore, Senior Copywriter, Phase2 Technology

  • Yulia Fokina, Kenvue

    "Fast to deliver, professional and with a positive attitude. Making complex easy is one of Sierra’s superpowers."

    — Yulia Fokina, Global HCP Marketing Manager, Kenvue

  • William Chou, Marketing Strategist

    "What stood out to me most was her ability to lead with both strategy and empathy. She consistently demonstrated strong time management and always seemed to have a thoughtful plan in motion. Her team clearly looked up to her, and it’s easy to see why."

    — William Chou, Senior Digital Marketing Consultant

  • Johanna Metzgar, Stanford

    "Sierra possesses a rare blend of skills: strategy, management, writing, UX design, client services and coaching. Whip smart and clever, Sierra definitely uses her super powers for good."

    — Johanna Metzgar, AVP, Stanford University

“Content strategy is both an art and a science. But when they’re working together — it feels more like magic.”

Inspiration

Many of us love to dream big, reach higher, and step outside our comfort zones. But with bold aspirations can come an unwelcome guest: imposter syndrome.

Thought leadership

Taxonomies

Storytelling

I've made a career out of helping organizations tell their stories. But there are times when it's important to tell your own.

In October 2023, I took the stage in Berkeley, CA to share my story live, without notes, in front of a sold-out crowd.

Stories have this wonderful power to connect communities and transform lives. I am grateful to NPR’s The Moth for the opportunity to tell mine.

Get in touch.